Beloved local brands In Good Company and SOJAO, best known for quality wardrobe essentials and luxury bedsheets respectively, have teamed up to create Pet Swaddle, a “gentle wrap designed to comfort your furry companions and hold them close” as you transport them around.
At the same time, the two have also set up pop-ups in each other’s stores as a fun celebration of their “mutual love for design, culture, and the spirit of kinship that comes from supporting fellow local brands—be sure to drop by before 31st July 2025!
In Good Company X SOJAO trade places till 31st July
Image credit: In Good Company X SOJAO
As part of what they call a “brand exchange”, the two local labels have “traded places”. More specifically, “In Good Company [as set up shop] at SOJAO’s charming Joo Chiat home, while SOJAO gets comfy at In Good Company’s flagship in ION Orchard.”
Image credit: In Good Company X SOJAO
This month-long crossover, which runs till 31st July 2025, is a show of the two local brands’ mutual respect, hospitality, and collaboration. Meanwhile, for us shoppers, it’s a nice opportunity to look at how far local brands have come, as well as appreciate the relationships that these now-beloved names have built with each other and the #supportlocal community.
Discover the In Good Company Pet Swaddle at SOJAO Joo Chiat
Image credit: In Good Company X SOJAO
Created exclusively for the In Good Company pop-up at SOJAO’s Joo Chiat Road flagship store, the Pet Swaddle is exactly what it says on the tin—a wrap and carry for your furry best friend so they can stay close to you on the go. And yes, pets are absolutely welcome at the pop-up.
EMBED: https://www.instagram.com/p/DLrpiLbS046/
The Pet Swaddle is available in two colours: black and khaki. It’s roomy enough to fit small to medium dogs—cats, on the other hand, are famously liquid and there’s no telling just how many of them can be housed in this comfy pet carrier.
In Good Company Pocket Shopper.
Image credit: In Good Company X SOJAO
Besides the Pet Swaddle, there’s also a capsule collection of key In Good Company pieces available at the SOJAO pop-up, which includes items such as the Pocket Shopper and Pixel Bag.
Pixel Bag.
Image credit: In Good Company X SOJAO
Free colourful SOJAO tote with a minimum spend of $300
EMBED: https://www.instagram.com/p/DLtlKjTTG0_/
Meanwhile, over at SOJAO’s pop-up at In Good Company’s ION Orchard flagship, they’ve set up a cosy corner with their signature bedding and home goods that includes organic cotton towels, supple floor mats, and even tiny quilts for your pet.
Image credit: In Good Company X SOJAO
Shoppers who spend $300 and above get to take home a complimentary SOJAO tote, in either Clay or Mustard.
Image credit: In Good Company X SOJAO
Never underestimate the power of a good night’s sleep as it can not just boost your productivity, supercharge your creativity, and somehow make life’s problems seem just a tad more manageable. So, if you happen to be at ION Orchard, it can’t hurt to check out SOJAO’s organic cotton bedding, especially if you’ve never experienced the brand’s offerings in person before.
In Good Company & SOJAO ‘switch places’ and launch pet swaddle collab
It’s always fun to see what new and interesting endeavours our local brands are up to, and this team-up is no different. The “store switch” runs till 31st July 2025, and the Pet Swaddle is exclusive to the In Good Company pop-up at SOJAO Joo Chiat Road. But, who knows, it could become a permanent addition to their line-up if it proves to be popular enough!
In Good Company ION Orchard
Address: 2 Orchard Turn, #B1-06, Singapore 238801
Opening hours: Daily 10am to 9.30pm
Contact: +65 6509 4786 | Website
SOJAO Joo Chiat Road
Address: 251 Joo Chiat Road, Singapore 427505
Opening hours: Daily 11am to 7pm
Contact: Website
For more local brands:
- Soilboy: Custom order bonsai in Singapore
- Arts & Antiquities: One-of-a-kind vintage decor
- Hock Siong: Largest secondhand furniture store
Cover image adapted from: In Good Company X SOJAO
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